Understanding Korean Business Etiquette: From Business Cards to Boardrooms

Business Etiquette

Navigating the corporate world in any country requires a deep understanding of its unique business culture. South Korea is no exception. With its intricate mix of modernity and tradition, understanding Korean business etiquette is vital for anyone aiming to do business in this fast-paced nation. Here’s a look at the key aspects from business cards to boardrooms.

First Impressions and Greetings

The Business Card Exchange

The exchange of business cards is a ritual of paramount importance. Cards should be received and offered with both hands, followed by a slight bow. Take a moment to examine the card carefully before storing it; hastily putting it away can be considered disrespectful. The card itself should be pristine and in perfect condition, as it’s seen as a reflection of your professionalism.

The Bow vs. The Handshake

Traditional Korean greetings involve a bow, but handshakes have become common in business settings. However, the bow is not entirely extinct. A slight bow often accompanies the handshake, particularly when meeting someone for the first time. The level of eye contact should be moderate; too much can be perceived as confrontational.

Hierarchical Culture

Titles and Respect

Hierarchy is deeply rooted in Korean business culture. Titles and ranks are important, and conversations often start with inquiries about your job position. Seniority not only demands respect but also imposes duties. For example, the oldest person in a meeting is generally expected to lead the conversation.

Use of Language

The Korean language has various levels of formality. In business settings, one should use jondaenmal, the polite form of Korean. Even if you’re not fluent in Korean, understanding basic honorifics and phrases can go a long way in showing respect and understanding of the culture.

Meetings and Negotiations


Koreans value punctuality. Being even a few minutes late to a meeting can be perceived as a lack of respect or sincerity. Always aim to arrive slightly early to show your commitment.


Decision-making is generally hierarchical, with final approvals coming from the highest-ranking individual. However, opinions are often formed by group consensus. Therefore, it’s wise to build good relationships with not just the bosses but also the team members.

Social Interactions

Company Dinners (Hoesik)

Company dinners are an integral part of Korean business culture. These outings serve as informal team-building exercises and offer a chance to form personal relationships with colleagues. While attendance was once mandatory, there’s now a growing understanding for personal commitments and work-life balance. However, participation is still highly encouraged.

Gift Giving

Gifting is another custom that’s frequently observed in Korean business culture. Simple and practical gifts like quality pens or desk accessories are appropriate. However, avoid giving anything too lavish, as it could be misconstrued as bribery.


Understanding Korean business etiquette is essential for anyone looking to establish a successful professional relationship in the country. From the meticulous exchange of business cards to navigating hierarchical boardrooms, the emphasis is on showing respect and observing traditional protocols. As international business environments become more interconnected, adapting to the cultural norms of your counterparts isn’t just courteous—it’s a strategic imperative.

By being aware of these etiquettes and integrating them into your professional interactions, you are more likely to earn the respect and trust of your Korean business partners, paving the way for fruitful collaborations and long-lasting relationships.

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Korea Gaza

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